# Google Ads Change History

> A change history for Google Ads, Merchant Center, Google Analytics, and the Google Ads API. Every policy, product, and interface change since January 2025, filterable by date and category, styled like the Google Ads Change history screen.

Independent project by Brandon Mangan (https://brandonmangan.com). Not affiliated with Google.

## Data
- Full dataset (JSON): https://googleadschangehistory.com/changes.json
- RSS: https://googleadschangehistory.com/feed.xml
- Methodology: https://googleadschangehistory.com/about/

## Recent changes
- 2026-09-03 · Google Ads · Policy: An 'Under re-review' eligible (limited) ad status drew attention; Google said it has existed for years — https://googleadschangehistory.com/changes/2026-09-03-under-re-review-eligible-limited-status/
- 2026-09-03 · Google Ads · Policy: Personalized advertising policy to allow personalized alcohol ads on YouTube where locally permitted — https://googleadschangehistory.com/changes/2026-09-03-personalized-advertising-policy-to-allow-personalized/
- 2026-09-02 · Google Analytics · Reporting & UI: Google Analytics showed zero traffic for September 1 across many properties due to a processing glitch — https://googleadschangehistory.com/changes/2026-09-02-ga4-zero-traffic-september-1-bug/
- 2026-09-02 · Google Ads API & Scripts · Deprecation: Google Ads API v22 sunset confirmed for October 7, 2026 — https://googleadschangehistory.com/changes/2026-09-02-ads-api-v22-sunset/
- 2026-09-01 · Google Ads · Reporting & UI: Performance Max Help documentation rewritten to clarify Search prioritization, controls and budget panel — https://googleadschangehistory.com/changes/2026-09-01-pmax-help-doc-search-priority-rewrite/
- 2026-09-01 · Google Ads · Targeting & Audiences: AI Max help doc was updated: broad keywords are not treated as exact match for keyword prioritization — https://googleadschangehistory.com/changes/2026-09-01-ai-max-exact-match-prioritization-doc-update/
- 2026-09-01 · Google Ads · Creative & Assets: Sponsored results gained a 'What customers love' block labeled 'AI-generated from the store rating reviews' — https://googleadschangehistory.com/changes/2026-09-01-ai-generated-store-rating-reviews-label/
- 2026-08-31 · Merchant Center · Reporting & UI: Popular products report enhanced with broader coverage and more accurate rankings — https://googleadschangehistory.com/changes/2026-08-31-popular-products-report-enhanced/
- 2026-08-31 · Google Ads · Bidding & Budget: Channel prioritization sliders spotted in Performance Max alpha for Search, YouTube, Display and more — https://googleadschangehistory.com/changes/2026-08-31-pmax-channel-prioritization-alpha/
- 2026-08-31 · Google Ads · Reporting & UI: 'Automatic payments' renamed Postpay and 'Manual payments' renamed Prepay across billing — https://googleadschangehistory.com/changes/2026-08-31-payments-renamed-postpay-prepay/
- 2026-08-31 · Google Ads API & Scripts · Policy: Google Ads Developer Policies updated for AI-era integrations — https://googleadschangehistory.com/changes/2026-08-31-google-ads-developer-policies-updated-for/
- 2026-08-31 · Google Ads API & Scripts · Policy: Google Ads Developer Policies updated to ban programmatic proxies and require a dedicated Cloud project — https://googleadschangehistory.com/changes/2026-08-31-developer-policies-update-no-proxies/
- 2026-08-31 · Google Ads · Launch: AI Mode began showing inline Shopping ad carousels plus a single ad unit at the bottom of responses — https://googleadschangehistory.com/changes/2026-08-31-ai-mode-inline-shopping-carousel-ads/
- 2026-08-29 · Google Ads · Reporting & UI: Product titles report launched showing AI-customized titles versus original titles with performance — https://googleadschangehistory.com/changes/2026-08-29-product-titles-report-ai-generated/
- 2026-08-29 · Google Ads · Bidding & Budget: Local Services Ads to charge for missed calls over 20 seconds and follow-up calls from October 1, 2026 — https://googleadschangehistory.com/changes/2026-08-29-lsa-charges-missed-and-subsequent-calls/
- 2026-08-28 · Merchant Center · Creative & Assets: Product spec for short_title was updated to say Performance Max now uses it for YouTube and Discover formats — https://googleadschangehistory.com/changes/2026-08-28-short-title-attribute-now-used-by-pmax/
- 2026-08-28 · Google Ads · Creative & Assets: Reserve with Google 'Book' buttons began appearing on Search and Performance Max ads for eligible merchants — https://googleadschangehistory.com/changes/2026-08-28-reserve-with-google-book-buttons-in-search-and-pmax/
- 2026-08-27 · Google Ads · Creative & Assets: Sponsored results tested swipeable category tabs (e.g. 'featured', 'cheap') that filter the ads shown — https://googleadschangehistory.com/changes/2026-08-27-swipeable-category-tabs-under-sponsored-results/
- 2026-08-27 · Google Ads · Bidding & Budget: Smart Bidding guidance shortened: wait 1-2 conversion cycles after changes instead of 3 cycles or 4 weeks — https://googleadschangehistory.com/changes/2026-08-27-smart-bidding-adjustment-period-shortened/
- 2026-08-27 · Google Ads · Bidding & Budget: Customer retention controls added to bid higher for loyalty program members and show member benefits — https://googleadschangehistory.com/changes/2026-08-27-loyalty-member-bidding-controls/
- 2026-08-27 · Google Ads · Launch: August Demand Gen Drop: local activities, events and real-time offers coming to travel Demand Gen ads — https://googleadschangehistory.com/changes/2026-08-27-demand-gen-travel-personalization/
- 2026-08-27 · Google Ads · Launch: August Demand Gen Drop: messaging-app conversations from YouTube Demand Gen ads entered testing — https://googleadschangehistory.com/changes/2026-08-27-demand-gen-messaging-app-integration-test/
- 2026-08-27 · Google Ads · Policy: Alcohol policy rewritten as a unified global framework effective September 30, 2026 — https://googleadschangehistory.com/changes/2026-08-27-alcohol-policy-rewritten-as-a-unified/
- 2026-08-26 · Google Ads · Reporting & UI: Policy Manager moved from Tools > Troubleshooting to Admin > Policy with a new Ads tab — https://googleadschangehistory.com/changes/2026-08-26-policy-manager-moved-admin/
- 2026-08-26 · Google Ads · Targeting & Audiences: Local customer optimization launched for Performance Max store goals campaigns — https://googleadschangehistory.com/changes/2026-08-26-pmax-local-customer-optimization-store-goals/
- 2026-08-26 · Google Ads · Creative & Assets: Gemini Omni launched globally in Asset Studio for brief-to-video creation in Demand Gen, PMax and YouTube — https://googleadschangehistory.com/changes/2026-08-26-gemini-omni-asset-studio-launched/
- 2026-08-26 · Google Ads · Launch: Pilot restricts sensitive account actions for users signed in with free consumer email domains — https://googleadschangehistory.com/changes/2026-08-26-free-email-sensitive-actions-pilot/
- 2026-08-25 · Google Ads · Targeting & Audiences: Performance Max alpha added per-channel prioritization controls across Search, YouTube, Display and Maps — https://googleadschangehistory.com/changes/2026-08-25-pmax-channel-prioritization-controls-alpha/
- 2026-08-25 · Google Ads · Measurement: 'Conversions with multiple data sources' renamed multi-source conversions (beta) — https://googleadschangehistory.com/changes/2026-08-25-multi-source-conversions-beta/
- 2026-08-25 · Google Ads · Launch: Local Services Ads direct booking expanded to 500+ Reserve with Google partners, auto-enabled from GBP links — https://googleadschangehistory.com/changes/2026-08-25-lsa-direct-booking-500-reserve-partners/
- 2026-08-25 · Google Ads · Policy: Google TV Masthead opened to alcohol, select electronics, healthcare and specific gambling assets — https://googleadschangehistory.com/changes/2026-08-25-google-tv-masthead-opened-to-alcohol/
- 2026-08-25 · Google Ads API & Scripts · Launch: Google Ads API Developer Assistant v4.0.0 released as a plugin for Antigravity and Claude Code — https://googleadschangehistory.com/changes/2026-08-25-developer-assistant-v4/
- 2026-08-25 · Google Ads · Bidding & Budget: Demand Gen campaigns can now optimize toward multiple conversion goals at once — https://googleadschangehistory.com/changes/2026-08-25-demand-gen-multiple-conversion-goals/
- 2026-08-25 · Google Ads · Bidding & Budget: Customer lifecycle optimization section added to the Conversions summary page — https://googleadschangehistory.com/changes/2026-08-25-customer-lifecycle-optimization-section/
- 2026-08-24 · Merchant Center · Launch: Event section added to Merchant Center Promotions for sale events with URL, images and categories — https://googleadschangehistory.com/changes/2026-08-24-event-section-in-promotions/
- 2026-08-22 · Google Ads · Deprecation: TrueView in-stream and in-feed consideration campaigns being upgraded to Video view campaigns — https://googleadschangehistory.com/changes/2026-08-22-trueview-upgraded-video-view-campaigns/
- 2026-08-22 · Google Ads · Measurement: Attribution reports clarified to only model offline conversions uploaded within 7 days — https://googleadschangehistory.com/changes/2026-08-22-offline-conversions-7-day-attribution-window/
- 2026-08-21 · Google Ads · Launch: Local Services Ads added pre-badge ads and dozens of new business verticals; Verified badge narrowed — https://googleadschangehistory.com/changes/2026-08-21-lsa-pre-badge-ads-expanded-verticals/
- 2026-08-21 · Google Ads · Creative & Assets: Google Ads began showing 'I found some sitelinks for you' suggestions generated from the final URL — https://googleadschangehistory.com/changes/2026-08-21-automatic-sitelink-suggestions-notification/
- 2026-08-20 · Google Ads · Launch: Performance Planner gained previews of bid and budget target changes with one-click apply — https://googleadschangehistory.com/changes/2026-08-20-performance-planner-one-click-apply/