Dating and Companionship certification deadline delayed to April 9, 2025; aggregators made eligible
- Date
- Feb 3, 2025
- Effective
- Apr 9, 2025
- Regions
- Global
- Primary source
- Google Ads Policy Help
Google pushed the date after which uncertified dating and companionship advertisers cannot serve ads from March 4 to April 9, 2025, and opened certification to content aggregators from February 25, 2025. Affects all dating and companionship advertisers globally.
The certification program was first announced in late 2024; this update adjusted the enforcement date and added aggregator eligibility.
Sources
- open_in_newUpdates to the Dating and Companionship Ads policy and advertiser certification program (March 2025)Google Ads Policy Help · Feb 3, 2025
Related changes
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