Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightApr 28, 2025

View-through conversion weighting control added for Display and Video campaigns

Date
Apr 28, 2025 (first reported)
Primary source
PPC News Feed

Advertisers can set the weight of view-through conversions between 1% and 100% for Display and Video campaigns. The setting mainly affects All conversions reporting, though viewable-impression Display campaigns can optimise toward them.

Sources

Related changes

Undo

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