Google tag gateway for advertisers launched to serve Google tags through the advertiser's own infrastructure
- Date
- May 2, 2025
- Regions
- Global
- Primary source
- Google Ads Help
Google tag gateway lets advertisers route Google tags through their own CDN, load balancer or web server without re-tagging, improving measurement resilience. Launched with a one-click Cloudflare integration; Fastly and Google Cloud CDN to follow. Google reported an 11% uplift in signals.
Announced May 2 on the Google Ads Help announcements page and blog, and highlighted at Google Marketing Live as globally available.
Sources
- open_in_newEnhance your conversion measurement and ad performance with Google tag gateway for advertisersGoogle Ads Help · May 2, 2025
- open_in_newFour new ways we're helping marketers improve data strategies and app managementGoogle Ads & Commerce Blog · May 2, 2025
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
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