Itinerary conversion value rules launched for Hotel campaigns and Performance Max for travel goals

Travel advertisers can now adjust conversion values by advance booking window, length of travel and travel start day. Rules can be set at account or campaign level (campaign overrides account) and are not supported for standard Travel campaigns.

• Conditions: Advanced booking window (0-1095 days), Length of travel (up to 360 nights), Travel start day (day of week, multi-select).
• Applies to Hotel campaigns and Performance Max for travel goals.
• Help docs: https://support.google.com/google-ads/answer/16030752 (about), https://support.google.com/google-ads/answer/16031850 (setup), https://support.google.com/google-ads/answer/16031751 (reporting).
• First flagged by Dario Zannoni.