"Conv. value (incl. predicted)" metric quietly added to reporting
- Date
- Jun 20, 2025 (first reported)
- Primary source
- PPC News Feed
A new column combining recorded conversion value with predicted (modelled) value appeared in Google Ads reporting without an announcement, following the pattern of Google's other predicted-conversion metrics.
Sources
- open_in_newConv. Value (incl. predicted) Quietly Added to Google AdsPPC News Feed · Jun 20, 2025
- open_in_newGoogle Ads adds new "Conv. value (incl. predicted)" metricSearch Engine Land · Jun 20, 2025
Related changes
Undo