Change historychevron_rightGoogle Tag & Tag Managerchevron_rightJul 31, 2025

Floodlight Sales tags gained Merchant ID, feed label and feed language cart-data parameters

Product: Google Tag & Tag ManagerCategory: MeasurementArea: ShoppingStatus: LiveImpact: LowSource type: Official

Date: Jul 31, 2025
Regions: Global
Primary source: Tag Manager Help

Conversions with cart data for Floodlight now support mid, fcntr and flng parameters so SA360 and DV360 advertisers can match cart items to Merchant Center feeds.

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Release notes - Tag Manager HelpTag Manager Help · Jul 31, 2025
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Set up conversions with cart dataSearch Ads 360 Help · Jul 31, 2025

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Floodlight Sales tags gained Merchant ID, feed label and feed language cart-data parameters

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