Restricted Medical Content label deprecated; certified prescription-drug keyword access unchanged
- Date
- Jul 31, 2025
- Effective
- Aug 1, 2025
- Regions
- Global
- Primary source
- Google Ads Policy Help
Google retired the Restricted Medical Content label that flagged certified advertisers eligible to target prescription drug keywords. Eligibility for certified advertisers is unchanged; this simplified enforcement mechanics.
Sources
- open_in_newUpdate to Healthcare and Medicines Policy (August 2025)Google Ads Policy Help · Jul 31, 2025
Related changes
Undo