Brand Profiles began appearing in Merchant Center Next for select accounts
- Date
- Sep 24, 2025 (first reported)
- Primary source
- Search Engine Land
Google started piloting Brand Profiles in Merchant Center Next, letting retailers highlight brand values, categories, descriptions, images, videos and offers that appear with product listings in Search. Early access was limited, with editing reserved for super admins; Google emailed additional brands early-access invitations in October 2025.
Follows the brand-profile management announcement at Google Marketing Live 2025. In January 2026 the logo upload location moved to Settings > Marketing > Brand.
Sources
- open_in_newGoogle tests Brand Profiles in Merchant Center NextSearch Engine Land · Sep 24, 2025
- open_in_newBrand Profiles Spotted Live in Merchant Center NextPPC News Feed · Sep 1, 2025
- open_in_newGoogle Emails Brands Early Access to Brand ProfilePPC News Feed · Oct 1, 2025
Related changes
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