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Change historychevron_rightGoogle Analyticschevron_rightSep 24, 2025

Google Ads began recommending one-click linking of unlinked Google Analytics properties

Date
Sep 24, 2025
Regions
Global
Primary source
Google Analytics Help

A recommendation on the Google Ads Campaigns page identifies unlinked Analytics properties and offers one-click linking; Google says linked advertisers see on average a 23% increase in conversions and 10% reduction in cost.

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