Merchant Center for Agencies launched in pilot as a successor to multi-client account management

Google introduced Merchant Center for Agencies, a dedicated agency account type with a single dashboard, diagnostics, client optimization and ads-opportunity pages across all client accounts. Existing agency users could access it at merchants.google.com and new agencies could request pilot access.

Reported October 27, 2025; Google opened a pilot request form in November 2025. General availability followed in the US and Canada on March 11, 2026 and worldwide on May 11, 2026.