Campaign-level audience list exclusions ('Data exclusions') surfaced for Performance Max
- Date
- Oct 27, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Satoshi Ando found, and Dario Zannoni shared, a Data exclusions option letting PMax campaigns exclude audience lists such as existing customers, reportedly enabled by request via a Google rep. Google did not confirm broad rollout.
Coverage: Search Engine Roundtable (2025-10-27); PPC News Feed (2025-10-26). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads Campaign Level Audience Exclusions To Performance MaxSearch Engine Roundtable · Oct 27, 2025
- open_in_newPerformance Max May Soon Allow Campaign-Level Audience ExclusionsPPC News Feed · Oct 26, 2025
Related changes
Undo