Waze 'Promoted Places in Navigation' inventory added to Performance Max for store goals (US)
- Date
- Nov 6, 2025
- Regions
- US only
- Primary source
- Google Ads Help
Performance Max campaigns with store goals now automatically serve Promoted Places pins in Waze navigation for US advertisers, using existing assets with no additional setup, optimizing toward store visits, store sales or local actions.
Additional markets planned for 2026.
Sources
- open_in_newAccess new inventory and channel performance reporting in Performance Max campaignsGoogle Ads Help · Nov 6, 2025
- open_in_newAccess new inventory and channel performance reporting in Performance Max campaignsGoogle Business (Accelerate with Google) · Nov 6, 2025
Related changes
Undo