Analytics Advisor (Gemini-powered agentic assistant) launched in GA4 for English properties

Analytics Advisor went live in Google Analytics: an agentic conversational assistant powered by Gemini that surfaces insights, generates visualizations, diagnoses performance changes and guides configuration, accessible from the top-right icon or search box in English-language properties.

Announced November 12, 2025 on the Google blog; the help center lists it as a beta available to eligible English-language properties with other languages to follow. Processes data at the property level only.