Performance Max beta began auto-surfacing Merchant Center video assets during campaign setup
- Date
- Dec 12, 2025 (first reported)
- Primary source
- Search Engine Land
Google Ads started a beta that pulls product-associated videos from the Merchant Center Video assets page into Performance Max campaign setup, removing the need to upload videos manually.
Spotted by advertisers in December 2025 rather than formally announced; it builds on the Video assets page launched in Merchant Center in September/October 2025, which syncs videos to Google Ads.
Sources
- open_in_newGoogle Ads quietly unlocks Merchant Center videos for Performance MaxSearch Engine Land · Dec 12, 2025
- open_in_newMerchant Center Videos Now Available in Google AdsPPC News Feed · Dec 1, 2025
Undo