Minimum audience size for Search and YouTube dropped to 100 active users, matching Display
- Date
- Dec 24, 2025 (first reported)
- Primary source
- Search Engine Land
Dario Zannoni spotted updated help documentation lowering the minimum list size for remarketing and customer lists on Search and YouTube from 1,000 to 100. Google did not announce the change.
Coverage: Search Engine Land (2025-12-24); Search Engine Roundtable (2025-12-24); PPC News Feed (2025-12-24). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle lowers audience size limits across AdsSearch Engine Land · Dec 24, 2025
- open_in_newGoogle Ads Drops Active Visitors To 100 For Search Network & YouTubeSearch Engine Roundtable · Dec 24, 2025
- open_in_newGoogle Lowers Audience Size Limit to 100 Across All Campaign TypesPPC News Feed · Dec 24, 2025
- open_in_newAbout audience list size requirementsGoogle Ads Help · Dec 24, 2025
Related changes
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