'Brand Linking' experiment appeared in the Google Ads Labs hub to link customers to brands
- Date
- Jan 12, 2026 (first reported)
- Primary source
- Search Engine Roundtable
A new experimental 'Brand Linking' card surfaced in Google Ads Labs, described as helping Google understand relationships between brands, ads and user intent. Bia Camargo first reported it on LinkedIn; Google did not announce it.
Coverage: Search Engine Roundtable (2026-01-12); PPC News Feed (2026-01-12).
Sources
- open_in_newGoogle Ads Brand Linking ExperimentSearch Engine Roundtable · Jan 12, 2026
- open_in_newBrand Linking Experiment Spotted in Google Ads LabsPPC News Feed · Jan 12, 2026
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