Account-level placement exclusions rolled out across Performance Max, Demand Gen, Display and YouTube

Advertisers can now maintain a single account-level list of websites, apps, YouTube channels and videos to exclude, which automatically applies to all eligible campaigns instead of being managed campaign by campaign.

First spotted by practitioners on LinkedIn on January 14, 2026 and reported by PPC Land and Search Engine Land. Exclusions are additive: a placement blocked at account level is blocked everywhere. Rollout appeared gradual across accounts.