Merchant API rolled out to Google Ads scripts as an Advanced API starting April 22, 2026
- Date
- Apr 9, 2026
- Effective
- Apr 22, 2026
- Regions
- Global
- Primary source
- Google Ads Developers Blog
The Merchant API became available in the Google Ads scripts editor as an Advanced API from April 22, 2026, ahead of the Content API for Shopping sunset on August 18, 2026, so shopping scripts using the Content API must migrate.
The post highlights Merchant API advantages over the Content API: modular sub-APIs with independent versioning, Product Studio (generative AI), Reviews and Notifications APIs, expanded data source management (supplemental, local inventory, regional inventory, promotions) and omnichannel support with a legacy_local compatibility flag.
Sources
- open_in_newMerchant API is coming to Google Ads scripts starting April 22, 2026Google Ads Developers Blog · Apr 9, 2026
- open_in_newMerchant API comes to Google Ads scripts April 22 as Content API nears its endPPC Land · Apr 9, 2026
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