Change historychevron_rightGoogle Adschevron_rightApr 23, 2026

An 'App Labs' beta tab appeared in the app advertising hub for early-access features

Product: Google AdsCategory: API & ToolsArea: AppStatus: BetaImpact: LowSource type: Reported

Date: Apr 23, 2026 (first reported)
Primary source: Search Engine Land

Thomas Eccel spotted a new App Labs tab offering experimental App campaign features ahead of wider rollout.

Coverage: Search Engine Land (2026-04-23); PPC News Feed (2026-04-23).

Sources

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Google tests 'App Labs' hub for early ad featuresSearch Engine Land · Apr 23, 2026
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Google Adds App Labs to App Advertising HubPPC News Feed · Apr 23, 2026

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