Google began retiring the AW-XXXXXXXX tag ID format in favor of unified GT-XXXXXXXX IDs
- Date
- Apr 23, 2026 (first reported)
- Primary source
- PPC News Feed
Arjun Singh shared that Google Ads conversion tagging is moving from AW- prefixed IDs to the GT- format shared with GA4 and Floodlight.
Sources
- open_in_newGoogle Retires AW Tag Prefix for MeasurementPPC News Feed · Apr 23, 2026
Related changes
Undo