pickup_cost and minimum_order_value made mandatory for in-store pickup products in the UK, Switzerland and EEA

Google added a pickup cost [pickup_cost] attribute and, from September 30, 2026, requires merchants in the UK, Switzerland and EEA countries to supply pickup cost and minimum order value for in_store products enabled for pickup, so local inventory ads and free local listings show accurate total costs.

Applies only to products marked in_store with pickup enabled where a pickup fee or minimum order value applies on the merchant's website.