Ads-linked GA properties using server-side tagging gained parallel browser signals for conversions

Date

May 1, 2026

Regions

Global

Primary source

Tag Manager Help

Sources

• open_in_new
  Release notes - Tag Manager HelpTag Manager Help · May 1, 2026

Related changes

• Aug 20, 2026Visual tagging (no-code event and conversion setup by clicking page elements) launched in beta
• Jul 9, 2026GTM container behavior on unsupported load paths now set by container ID type, not path
• Jun 22, 2026Server-to-server conversions now joined with browser signals when a GCLID is present
• Jun 3, 2026Google tag gateway for advertisers via Amazon CloudFront became available with a Tag Assistant workflow
• Jun 1, 2026Google tag gateway for advertisers via Google Cloud Platform reached general availability
• May 14, 2026Google tag gateway added automated Akamai and Fastly integrations from the Google tag interface

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