Google Ads API v24.1 released with expanded experiments and a mobile device platform segment
- Date
- May 13, 2026
- Regions
- Global
- Primary source
- Google Ads Developers Blog
v24.1 added segments.mobile_device_platform (iOS/Android), classic_display_images for Demand Gen multi-asset ads on the Display Network, a passkey_enabled field, the REQUESTED_DATE_GRANULARITY_NOT_SUPPORTED error, and a revamped experiments feature set with direct experiment statistics and new experiment types for AI Max, broad match, Video/Demand Gen, Performance Max replacement and PMax asset optimization.
Experiment reporting now exposes control-arm stats, jackknife point estimates, margin of error and p-values directly through the API. New experiment types per release notes include ADOPT_AI_MAX, ADOPT_BROAD_MATCH_KEYWORDS and OPTIMIZE_ASSETS.
Sources
- open_in_newAnnouncing v24.1 of the Google Ads APIGoogle Ads Developers Blog · May 13, 2026
- open_in_newAnnouncing expanded experiment functionality in Google Ads API v24.1Google Ads Developers Blog · May 14, 2026
- open_in_newRelease notes (v24.1, 2026-05-13)Google for Developers · May 13, 2026