GML 2026: AI-powered Shopping ads with Gemini-written product explainers rolling out
- Date
- May 20, 2026
- Primary source
- Google Ads & Commerce Blog
A new Shopping ad experience pulls the most relevant products from a retailer's feed and writes a custom explanation of why each product fits the shopper's need. Rolling out over the coming months to AI Max and Performance Max advertisers.
Described by Google as testing at GML and 'rolling out over the coming months'. Requires AI Max for Search or Performance Max with a Merchant Center feed; the Gemini-written explainer is generated per query. Merchant Center's new conversational attributes feed this format.
Sources
- open_in_newA new generation of ads for the AI era of SearchGoogle Ads & Commerce Blog · May 20, 2026
- open_in_newAI-powered Shopping adsAccelerate with Google (Google Ads) · May 20, 2026
- open_in_newGoogle Marketing Live 2026: every announcement that actually mattersPPC Land · May 20, 2026
Related changes
Undo