Hourly, daily and weekly reporting data to be deleted after 37 months starting June 1, 2026
- Date
- May 27, 2026
- Effective
- Jun 1, 2026
- Regions
- Global
- Primary source
- Google Ads Help
Under a new data retention policy, Google Ads keeps hourly, daily and weekly performance data for 37 months and reach/frequency metrics for 3 years, while monthly, quarterly and yearly data stays for 11 years. Older granular data disappears from the UI and API.
Advertisers relying on long daily histories for MMM or benchmarking need to export and warehouse data before it expires.
Sources
- open_in_newData retention policyGoogle Ads Help · May 27, 2026
- open_in_newGoogle Ads will start deleting historical reporting data after set retention periodsSearch Engine Land · May 27, 2026
- open_in_newGoogle Ads To Delete Short Term Performance Data June 1, 2026Search Engine Roundtable · May 28, 2026
Related changes
Undo