Reach metrics switched to a Total Co-view definition from June 2, 2026
- Date
- May 27, 2026
- Effective
- Jun 2, 2026
- Regions
- Global
- Primary source
- Google Ads Developers Blog
Campaign-level unique_users, average_impression_frequency_per_user and the unique_users_N_plus metrics now count all co-viewers of connected TV impressions, aligning the API, UI and Editor with offline media measurement; no code changes are required but reported reach and frequency values change from the launch date.
Sources
- open_in_newStandardizing Reach Metrics with Total Co-view in the Google Ads APIGoogle Ads Developers Blog · May 27, 2026
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