Search Lost IS (budget) was reported spiking to 79-90% despite stable spend, suggesting a reporting bug

Date

Jun 12, 2026 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Issues Reported With Google's Search Lost ISPPC News Feed · Jun 12, 2026

Related changes

• Aug 20, 2026Performance Planner gained previews of bid and budget target changes with one-click apply
• Aug 10, 2026Prompt-built dashboards with AI performance summaries announced for Google Ads (beta, coming soon)
• Aug 10, 2026AI-powered insight cards launched in beta on the Google Ads home page with a custom-insight prompt box
• Aug 4, 2026Ad Preview & Diagnosis tool broke for many users due to a captcha loop
• Jul 31, 2026'Top things to know today' became a swipeable carousel of seven insight cards
• Jul 21, 2026'Missed growth opportunities' moved from Labs into the Recommendations tab as 'Missed opportunities'

← See this change in the change history