Google Ads Change History
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Change historychevron_rightGoogle Ads API & Scriptschevron_rightJun 16, 2026

Target CPA and Target ROAS decoupled from Maximize strategies in Google Ads naming and API strategy types

Date
Jun 16, 2026
Regions
Global
Primary source
Google Ads Developers Blog

From June 2026 Google Ads renamed 'Maximize conversions with a Target CPA' to 'Target CPA' and 'Maximize conversion value with a Target ROAS' to 'Target ROAS', prioritizing standalone TARGET_CPA and TARGET_ROAS strategy types over Maximize strategies with optional targets for applicable campaign types such as Search. Developers should review parsing of BiddingStrategyType and campaign creation logic.

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