Target CPA and Target ROAS decoupled from Maximize strategies in Google Ads naming and API strategy types
- Date
- Jun 16, 2026
- Regions
- Global
- Primary source
- Google Ads Developers Blog
From June 2026 Google Ads renamed 'Maximize conversions with a Target CPA' to 'Target CPA' and 'Maximize conversion value with a Target ROAS' to 'Target ROAS', prioritizing standalone TARGET_CPA and TARGET_ROAS strategy types over Maximize strategies with optional targets for applicable campaign types such as Search. Developers should review parsing of BiddingStrategyType and campaign creation logic.
Sources
- open_in_newUpdates to Smart Bidding Strategy Naming and Organization in Google AdsGoogle Ads Developers Blog ยท Jun 16, 2026
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