Maximize conversion value bidding without a ROAS target rolled out to Standard Shopping campaigns
- Date
- Jun 26, 2026 (first reported)
- Primary source
- Search Engine Roundtable
Standard Shopping campaigns can now use Maximize conversion value without setting a target ROAS, removing a limitation that had pushed some advertisers to Performance Max to access value-based bidding.
Coverage: Search Engine Roundtable (2026-06-26); PPC News Feed (2026-06-26).
Sources
- open_in_newGoogle Ads Maximize Conversion Value Bidding For Standard Shopping CampaignsSearch Engine Roundtable · Jun 26, 2026
- open_in_newMax Conversion Value Strategy Available in Standard ShoppingPPC News Feed · Jun 26, 2026
Related changes
Undo