Local inventory ads turned on by default in Shopping campaigns; 'Local products' setting replaced
- Date
- Jul 16, 2026 (first reported)
- Effective
- Aug 31, 2026
- Primary source
- Search Engine Roundtable
Google emailed advertisers whose Merchant Center has the local inventory ads add-on that local inventory ads will turn on automatically in Shopping campaigns. The 'Local products' dropdown is removed and advertisers who want to separate online and local inventory must use an inventory filter (Channel = Local or Online) by August 31, 2026.
Communicated by email and on the Ads Developer Blog rather than a Help Center announcement.
Sources
- open_in_newGoogle Ads To Turn On Local Inventory Ads By Default For Shopping CampaignsSearch Engine Roundtable · Jul 16, 2026
Related changes
Undo