Advertisers were emailed that local inventory ads would turn on by default and 'Local products' would go away
- Date
- Jul 16, 2026 (first reported)
- Effective
- Aug 31, 2026
- Primary source
- Search Engine Roundtable
Arpan Banerjee shared the notice that Shopping campaigns linked to Merchant Center accounts with the LIA add-on will serve local inventory ads by default, with the inventory filter replacing the old dropdown.
Coverage: Search Engine Roundtable (2026-07-16); PPC News Feed (2026-07-16).
Sources
- open_in_newGoogle Ads To Turn On Local Inventory Ads By Default For Shopping CampaignsSearch Engine Roundtable · Jul 16, 2026
- open_in_newLocal Inventory Ads Enabled By DefaultPPC News Feed · Jul 16, 2026
Related changes
Undo