Local inventory ads enabled by default in Shopping campaigns from August 31, 2026; Local products toggle cut

Google announced that from August 31, 2026 Shopping campaigns in accounts linked to a Merchant Center with the local inventory ads add-on will serve local inventory ads by default, and the campaign-level "Local products" toggle is being removed. Advertisers wanting separate online and local budgets must adjust inventory filters before the deadline.

Announced on the Google Ads Developer Blog on July 20, 2026. After the deadline the change is automatic and the old toggle disappears entirely.