In-account appeals removed for policy decisions older than six months
- Date
- Jul 21, 2026
- Effective
- Jul 21, 2026
- Regions
- Global
- Primary source
- Google Ads Policy Help
Effective immediately, advertisers can no longer appeal a policy decision from within Google Ads if the decision was made more than six months earlier.
Coverage noted the change removes the main correction route for enforcement errors that go unnoticed for extended periods.
Sources
- open_in_newUpdate to Appeals Limits (July 2026)Google Ads Policy Help · Jul 21, 2026
- open_in_newGoogle Ads kills appeals for policy decisions over 6 months oldPPC Land · Jul 21, 2026
Related changes
Undo