Comparison Listing ads renamed CSS Product Listing ads with rewritten Help documentation

Date

Jul 24, 2026

Regions

EU/UK

Primary source

Google Ads Help

Sources

• open_in_new
  About CSS Product Listing adsGoogle Ads Help · Jul 24, 2026
• open_in_new
  Google Comparison Listing Ads Now CSS Product Listing AdsSearch Engine Roundtable · Jul 24, 2026

Related changes

• Sep 1, 2026Sponsored results gained a 'What customers love' block labeled 'AI-generated from the store rating reviews'
• Aug 31, 2026AI Mode began showing inline Shopping ad carousels plus a single ad unit at the bottom of responses
• Aug 29, 2026Product titles report launched showing AI-customized titles versus original titles with performance
• Aug 17, 2026Mobile product ads tested a supersized star-rating layout
• Jul 30, 2026Google's AI-generated ad description test extended from text ads to Shopping and Product ads
• Jul 28, 2026New 'Product clicks' and 'Non-product clicks' metrics separated product clicks from store-name and CTA clicks

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