A new 'Search Max' match type appeared in search-terms match-type reporting before any announcement
- Date
- Jan 17, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Lars Thoning Dybro spotted a 'Search Max' match type in Google Ads reports and Adriaan Dekker shared details on LinkedIn; it was described as combining search-term matching with text and URL optimisation. Google had not confirmed the feature at the time.
Search Max was later rebranded as AI Max for Search campaigns (announced by Google in May 2025). This entry records the first community sighting.
Sources
- open_in_newGoogle Ads Search Max Coming Soon?Search Engine Roundtable · Jan 17, 2025
- open_in_newGoogle Ads Search Max – new match type spottedSearch Engine Land · Jan 20, 2025
Related changes
Undo