Google tested a large 'Sponsored results' header grouping text ads together on the SERP
- Date
- May 7, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Ian Atkins, then Jamie Press and Brodie Clark, shared screenshots of ads grouped under a single prominent Sponsored results header with an expand option. Google later rolled this layout out broadly in September and confirmed it in October.
See the September 24 entry for the wide rollout and Google's October 13 confirmation.
Sources
- open_in_newGoogle Search Results Page With Large Sponsored Results Ad GroupingSearch Engine Roundtable · May 7, 2025
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