Admin API added userDataRetention field to DataRetentionSettings (v1alpha/v1beta)
- Date
- Jan 20, 2025
- Regions
- Global
- Primary source
- Google for Developers
The Google Analytics Admin API gained a userDataRetention field so developers can read or change a property's user-level data retention separately from event data retention.
User data retention (cookies, User-IDs, advertising identifiers) can be set to 2 or 14 months for standard and 360 properties; Google-signals data is retained at most 26 months regardless of setting.
Sources
- open_in_newGoogle Analytics Admin API changelogGoogle for Developers · Jan 20, 2025
- open_in_new[GA4] Data retentionGoogle Analytics Help · Jan 20, 2025
Related changes
Undo