GA4 cost data import simplified to require only source, medium and date
- Date
- Feb 3, 2025
- Regions
- Global
- Primary source
- Google Analytics Help
Cost data import now requires only source, medium and date; campaign_name and campaign_id became optional (but recommended for granular cross-channel reporting). Affects advertisers importing non-Google ad spend.
Sources
- open_in_newWhat's new archive (2019-2025) - Google AnalyticsGoogle Analytics Help · Feb 3, 2025
- open_in_new[GA4] Campaign data importGoogle Analytics Help · Feb 3, 2025
- open_in_newGoogle Analytics simplifies cost data importSearch Engine Land · Feb 4, 2025
Related changes
Undo