Reach Planner tested an 'Advanced Plans' section that suggests ad-type mixes and budget splits
- Date
- Feb 18, 2025 (first reported)
- Primary source
- Search Engine Land
Brent Neale discovered an Advanced Plans feature in Reach Planner that automatically proposes optimal ad-type combinations and budget allocation. Google had not confirmed the test.
Coverage: Search Engine Land (2025-02-18); Search Engine Roundtable (2025-02-18). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads tests 'Advanced Plans' feature for budget optimizationSearch Engine Land · Feb 18, 2025
- open_in_newGoogle Ads Advanced PlansSearch Engine Roundtable · Feb 18, 2025
Related changes
Undo