Maximum CPV bidding deprecated for new video ad sequencing campaigns from July 2025
- Date
- Jun 13, 2025 (first reported)
- Effective
- Jul 1, 2025
- Primary source
- PPC News Feed
New video ad sequencing campaigns must use Target CPM instead of Maximum CPV from July 2025. Existing MaxCPV sequences continue temporarily, with full removal scheduled for the end of 2025.
Sources
- open_in_newMaxCPV Bidding Being Phased Out in Video Ad SequencingPPC News Feed · Jun 13, 2025
Related changes
Undo