GA4 introduced '(data not available)' source/medium value to replace '(not set)' for Cross-network
- Date
- Mar 31, 2025
- Regions
- Global
- Primary source
- Google Analytics Help
A new '(data not available)' value appears when source and medium cannot be determined, improving attribution of Direct-vs-Cross-network traffic; reports show a warning icon when the rate is high.
Sources
- open_in_newWhat's new archive (2019-2025) - Google AnalyticsGoogle Analytics Help · Mar 31, 2025
- open_in_new[GA4] (data not available)Google Analytics Help · Mar 31, 2025
Related changes
Undo