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Change historychevron_rightGoogle Analyticschevron_rightJul 21, 2025

GA4 launched Lead acquisition and Lead disqualification/loss reports plus 8 lead-gen audience templates

Date
Jul 21, 2025
Regions
Global
Primary source
Google Analytics Help

New default reports for lead generation (Lead acquisition, Lead disqualification/loss) and eight audience templates for funnel stages such as New Leads, Qualified Leads and Converted Leads help lead-gen advertisers report and build remarketing audiences.

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