Google tested a 'Show more' overlay that loads extra Shopping ads without leaving the SERP
- Date
- Apr 3, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Sachin Patel captured a test in which a button on the second row of Shopping ads opens an overlay with additional products. A related 'More' button overlaying products from the same site was spotted by Khushal Bherwani days later.
Coverage: Search Engine Roundtable (2025-04-03); Search Engine Roundtable (2025-04-11). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads Tests Show More Overlay To Load More AdsSearch Engine Roundtable · Apr 3, 2025
- open_in_newGoogle Ads More Button Overlays More Products In HoverSearch Engine Roundtable · Apr 11, 2025
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