Google began emailing advertisers three-month 'personalised growth plans' pushing broad match and PMax
- Date
- Apr 15, 2025 (first reported)
- Primary source
- Search Engine Land
Govind Singh Panwar posted an email in which Google promised weekly guidance for three months steering the account toward AI-driven products like broad match and Performance Max. The outreach was not publicly announced.
Coverage: Search Engine Land (2025-04-15); Search Engine Roundtable (2025-04-17). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle sends personalized growth plans to advertisers, pushing AI-driven solutionsSearch Engine Land · Apr 15, 2025
- open_in_newGoogle Ads Personalized Boost Ad Performance EmailSearch Engine Roundtable · Apr 17, 2025
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