Reports gained a hierarchical 'tree table' view showing campaign, ad group and asset relationships

Thomas Eccel shared the new tree table option that nests campaign, ad group and lower-level rows in a hierarchy instead of a flat table. Google did not announce the rollout, which reached accounts gradually.

Coverage: Search Engine Land (2025-04-23); Search Engine Roundtable (2025-04-24). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.