AI-powered natural-language product filtering rolled out on the Merchant Center Products page

Merchant Center Next gained a "Search for products" box that turns plain-language queries (for example, "Nike products not approved") into filter chips on the Products page. Filtered views also export correctly when downloaded.

First spotted in April 2025 and reported by Search Engine Land on April 30, 2025; Google published help documentation for the feature in September 2025, when it was still described as available in select accounts.