A new 'Audience Builder' workflow replaced the audience UI for Demand Gen, Video and PMax
- Date
- May 14, 2025 (first reported)
- Primary source
- Search Engine Land
Jyll Saskin Gales documented the new Audience Builder flow, noting limits such as one audience per ad group and restrictions on combined segments and non-remarketing exclusions. Advertisers noticed the interface change without an announcement.
Sources
- open_in_newGoogle Ads Audience Builder: What the heck is that?Search Engine Land · May 14, 2025
Related changes
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