Asset Studio launched as the central AI creative hub in Google Ads with new generative tools

Google announced Asset Studio, a single destination in Google Ads to generate, edit and scale creative, adding product-to-lifestyle image generation, bulk editing of up to 100 images, style references, image-to-video, shareable asset links and an upgraded ad preview, powered by Imagen 4 and Veo.

Launched globally in English with German, French, Spanish, Portuguese, Dutch, Japanese and Italian to follow. Asset Studio had begun appearing in accounts in beta in August 2025. All tools are free to Google Ads users.