A bug halted spend for campaigns using 'new customers only' bidding; Ads Liaison confirmed and fixed
- Date
- May 19, 2025 (first reported)
- Primary source
- Search Engine Land
Benoit Legendre flagged that campaigns set to bid only for new customers stopped spending from May 15. Google confirmed the bug, suggested temporarily switching to 'new and existing customers', and Ginny Marvin confirmed the fix on May 19.
Coverage: Search Engine Land (2025-05-19); Search Engine Roundtable (2025-05-19). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads bug stalls spending for New Customer AcquisitionSearch Engine Land · May 19, 2025
- open_in_newGoogle Ads Spending Bug With New Customer Acquisition Since May 15Search Engine Roundtable · May 19, 2025
Related changes
Undo